The Dutch Anti Counterfeiting Group - Stichting Namaakbestrijding -now called SNB-REACT is a non profit coalition created April 1991 at the initiative of the Amsterdam Chamber of Commerce. Objective is to actively fight counterfeit trade. With the support of the European Commission, REACT Italy was founded. In 2002 the two organizations merged into a business association SNB-REACT. The business association developed into a European organisation able to provide anti- counterfeiting services to its members in all European countries.

SNB-REACT aims at fighting the trade in counterfeiting in the most efficient and cost effective manner. To this end it provides a full package of legal and practical services. Joining SNB-REACT does not mean that the members have to make use of all services and participate in all activities. Selectively the members may pick and choose the services which fit best to the companies' own anti counterfeiting strategy.